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## **Assistant-Generated Content to Pass Google's Standards** > **Assistant-Generated Content to Pass Google's Standards** **Sept. 20, 2023** **By Google Search Central** Google's mission is to organize the world's information and make it universally accessible and useful. However, when it comes to content on the web, not everything is created equal. Some content is generated by humans, while other content is generated by machines. Machine-generated content can be useful in some cases, but it's not always as high quality as human-generated content, and it can sometimes be difficult to tell the difference between the two. That's why Google has developed a set of standards for content on the web. These standards are designed to ensure that the content that Google shows its users is high quality, accurate, and trustworthy. **Here are some of the key standards that Google looks for when evaluating content:** * **The content is original and informative.** It's not just a rehash of information that's already available elsewhere on the web. * **The content is well-written and easy to understand.** It's free of grammatical errors and typos, and it's organized in a logical way. * **The content is accurate and trustworthy.** It's backed up by credible sources, and it doesn't make any false or misleading claims. * **The content is respectful of others.** It doesn't contain any hate speech, discrimination, or other harmful content. **If you're creating content for the web, it's important to keep these standards in mind.** By following these standards, you can help ensure that your content is high quality, accurate, and trustworthy. This will help your content rank higher in Google search results, and it will also help you build a loyal audience. ### **Tips for Writing Google-Friendly Content** - **Start with a strong headline.** Your headline is the first thing that people will see, so make it attention-grabbing and informative. - **Write clear and concise content.** People don't want to read long, rambling articles. Get to the point quickly and use clear, easy-to-understand language. - **Use relevant keywords.** Keywords are the words and phrases that people use to search for information on the web. When you use relevant keywords in your content, it's more likely to show up in search results. - **Link to credible sources.** When you make claims in your content, it's important to back them up with credible sources. This will help your content seem more trustworthy and authoritative. - **Proofread your content carefully.** Before you publish your content, proofread it carefully for any errors. This includes checking for grammatical errors, typos, and factual inaccuracies. ### **Conclusion** By following these tips, you can write content that is Google-friendly and that will appeal to your target audience. This will help you rank higher in search results and build a loyal following.