KwaZulu-Natal's Tourism Recovery: Fedhasa Partners with Government for Growth
KwaZulu-Natal's Tourism Sector Charts Path to Recovery
The tourism industry in KwaZulu-Natal, South Africa, has been hit hard by the COVID-19 pandemic. In response, the provincial government has partnered with the Federated Hospitality Association of South Africa (Fedhasa) to develop a recovery plan for the sector.
The plan focuses on four key areas:
- Marketing and promotion
- Product development
- Skills development
- Ease of doing business
Marketing and Promotion
The plan calls for a significant investment in marketing and promotion to raise awareness of KwaZulu-Natal as a tourist destination. This will include both domestic and international campaigns.
The government will also work with Fedhasa to develop a new tourism brand for the province. The brand will be used to promote KwaZulu-Natal as a unique and desirable destination.
Product Development
The plan also includes a number of initiatives to develop new tourism products and experiences. This will include investments in infrastructure, such as new roads and airports.
The government will also work with businesses to develop new tourism products, such as cultural experiences and adventure activities.
Skills Development
The plan recognizes the importance of skills development in the tourism sector. The government will work with Fedhasa to develop training programs for tourism workers.
The programs will focus on providing workers with the skills they need to meet the needs of tourists.
Ease of Doing Business
The plan also includes a number of measures to improve the ease of doing business in KwaZulu-Natal.
The government will work to reduce red tape and bureaucracy for tourism businesses.
Conclusion
The tourism sector is a key driver of economic growth in KwaZulu-Natal. The recovery plan developed by the government and Fedhasa is a positive step towards rebuilding the sector and creating jobs.
